Adobe Illustrator Colors and Swatches

Understanding Adobe Illustrator Colors and Swatches is no cake walk. There are many options and none of them are apparent. When it comes to colors there is a lot to be learned to anyone that is knew to the world of graphic design.

Adobe Illustrator Colors and SwatchesI have been working for people in web design for more than 20 years. Colors are important. The tricky part is that there are 16,700,000 colors that the human eye can see. Each color can be defined numerically in many different ways, mostly using numbers in very different number systems.

There are CMYK values, Hexadecimal values, RGB values and then there are corporations that create and sell their own systems like the Pantone Systems of Color.

Each method has its own purpose. Some systems are strictly for the world of professional printing. Some systems are strictly for the world of web development. And then there are the clients that you will have that want or use very specific colors on their web pages, logos, brochures, business cards and other things.

I had a client that worked for Wells Fargo that had memorized the CMYK values for the Well Fargo logos. I remember being at the printing of one of Dr. Seuss’ books, “The Cat in the Hat.” The red hat of the cat had a very specific CMYK value. If that was wrong, the print had to start the run all over again.

And then there are the clients that will tell you, “I want the background to be blue.” They don’t know that there are about five hundred different shades of blue.

With all of this confusion, how do you collect these colors in any certain place in Adobe Illustrator?

In this video, “Adobe Illustrator Colors and Swatches,” we share with you how to control your Swatch Box. We show you how to add colors to the Swatch Box. We show you how to name colors in the Swatch and much more.

Click here to see the video.

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